Friday, June 29, 2012

Users can now opt in to Google identity on YouTube


You may have seen that we’re allowing the use of one Google-wide identity on YouTube channels.  For partners, you won’t see this just yet. Currently, this option is only available for YouTube account holders with Google+ profiles, which represent individuals, and not for Google+ pages, which represent brands, businesses, and organizations.  

For many partners, Google+ pages are a better fit than profiles, because
  • Google+ pages can have the name of a show or organization, such as Geek and Sundry or Khan Academy
  • They can be administered by up to 50 people, and a single person can administer up to 50 Google+ pages
Once we have the bits ready, you’ll be able to connect a Google+ page to your YouTube channel. If you prefer to use the really awesome personal Google+ profile that you already set up on your channel, we’ll soon allow that for partners as well. Just be aware of the extra functionality pages have (above) that is not available for profiles.

Ok, I get it.  What should I do now?
After we enable partners to use a Google+ page on their channel, we plan to develop more innovative engagement features, like Hangouts on Air, that take advantage of the strengths of both YouTube and Google+. Stay tuned, and we’ll let you know about more opportunities that allow you to use Google+ and YouTube together soon.

David Boyle, YouTube staff, recently watched Beauty and the BEAT!

YouTube Next Comic to Bring More LOLs to a Screen Near You

Laughter truly is the best medicine. Over the last seven years, YouTube has injected viewers around the world with daily doses of ha-ha’s, tee-hee’s, even sometimes inducing ROFL-ing.

Laughter is also a universal language, transcending borders and languages to turn frowns worldwide upside down. Be it documentations of fails of epic proportions, a farcical original music video, a skit that spawns a hilarious internet-sweeping meme, or the all-too-often zany animal serving as the butt of a joke, there is no shortage of comedic content on YouTube.

Creators spanning all types and genres of comedy have found success on YouTube, and we want to keep the laughs flowing freely around this wacky world! To that end, we’re excited to announce our latest Next Creator program focused on comedy channels: YouTube Next Comic.

The YouTube Next Comic program is designed to help motivated YouTube creators better develop their channels and content, build even larger audiences, and hone technical skills that will lead to long-term and sustained success on the platform. Whether your forté is sketch comedy, stand-up, parodies, pranking, awkward moments and epic fails, pet-inspired shenanigans, humorous vlogging and commentary, or any other indefinable laugh-generating genre, we want YOU! Since launching Next Up and Next Creator, over 147 creators from 13 countries have participated in the programs, resulting in over 9,000 new videos and 327 million new views. And that’s no laughing matter!

Applications are now open for 16 up-and-coming comedy channels to take it to the next level as a YouTube Next Comic. Each comic will be part of a series of educational workshops held on Google+ Hangouts, receive $5,000 worth of video equipment, and $10,000 worth of promotion on YouTube. Next Comics will also receive mentoring from those who know comedic video best, including the pros of laugh out loud (and awkward) moments, CollegeHumor, one of the most-subscribed comedy channels on YouTube. Deadlines for applications are Friday, July 13th. No pun intended.

YouTube creators from Australia, Canada, India, Ireland, New Zealand, South Africa, the United Kingdom, and the United States are eligible. Apply online today if you think you have what it takes to make us (and the world) burst into loud guffaws on the reg. Check back in on July 30, when we introduce you to the 16 YouTube Next Comics, which will no doubt be a real hoot.

The 16 Next Comics will attend educational workshops aimed at helping them grow larger, more engaged audiences. One way that all of you can do this is by promoting your content. We’re experimenting with tools that will help all partners more effectively promote their channels. To do this, send us trailers highlighting your channels that we can use to help you reach new viewers. Visit youtube.com/submityourtrailer to learn more and submit a trailer for potential promotion across the Google Display Network.

Austin Lau, Global YouTube Creator Programs, recently watched “Beauty and the BEAT!”

Save time uploading with Default Settings

If you’re a frequent uploader, you’re probably used to typing the same tags and choosing the same category for videos again and again and again. As important as finger exercises are, we thought we could make this easier -- so we’ve added a Defaults page to your Channel Settings that allows you to set default information for future uploads.




Simply choose your Channel defaults, press Save, and they will show up on future uploads. Of course you can always override these defaults on individual videos.

To give it a try, visit youtube.com/account_defaults. And as always, we’d love to hear what you think.

Ben Bernard, Software Engineer, recently watched "Doodling in Math: Spirals, Fibonacci, and Being a Plant."

Thursday, June 28, 2012

Get a birds-eye view of your channel with the Creator Dashboard

If you’re a frequent uploader, you’re probably used to jumping around YouTube to access the right tools and information you need to understand your channel’s performance and make changes to improve it. To help you more quickly access this data and more easily make channel optimizations, we’ve just launched the YouTube Creator Dashboard. Starting today, you can go to youtube.com/dashboard to check it out and get a quick snapshot of your channel’s recent performance.



With the Creator Dashboard, you’ll see recent uploads, recent comments on your videos, account notifications, high level stats, and announcements about new features. In the future, we hope to include additional information to help you better manage your channel. To that end, if you have ideas for how to improve the Dashboard, email us at db-feedback@youtube.com. And for more details on the Creator Dashboard, check out our Help Center.

Jung Kim, UX Designer. Recently Watched “Metallica - Orion Festival 2012.”

Wednesday, June 27, 2012

Where We’ll be at VidCon 2012!

Tomorrow’s the day: VidCon 2012! We’re so excited to meet with you over the next few days.

As a friendly reminder, we’re hosting an array of activities at the event. Note that you can also stay tuned to what we’re up to by following us at @ytcreators on Twitter.

Industry Day Keynote:
We’re excited to kick off our presence at VidCon with the keynote on Industry Day (Thursday June 28th at 5:00pm PT), where we’ll give you an inside look at what we’ve been up to while celebrating your success. And yes--we will be announcing some new initiatives to help you in your career.

Partner Support & Next Lab Open House Sessions
This is your chance to meet with YouTube employee experts to find solutions to your account issues, and to brainstorm strategic ways of improving your channel and building an audience. Swing on by the YouTube Room (201A and B) during VidCon to sign up.

Partner Product Feedback Sessions
Our Product Managers and Engineers are hosting feedback sessions for YouTube tools and features. There are still a few spots left, so come by the YouTube Room (201A and B) to sign up.

Workshops & Panels
Join us for a variety of workshops where you can hear directly from the YouTube team on how to be a successful partner on the platform. See below for the full slate:

Friday
11:00AM - 12:00PM: Lights, Camera, Activism! How YouTube Creators Are Changing the World Through Online Activism
Hear from YouTube Creators, Online Activists & NonProfits Organizations on what it takes to change the world. | Moderator: Hunter Walk, Director of Product Management, YouTube | Panelists: Philip Ashcroft - SVP Takepart (Participant Media), Justine Ezarik - iJustine - entrepreneur, media professional, Rob Hollander - VP Brand & Content, xprize, Marc Pollick - The Giving Back Fund President/Founder, Jason Toff - YouTube Product Manager, Creators & Curators

12:00PM - 1:00PM: YouTube Means Business: How to Ignite Your Brand with Advertising
Come hear from a few outstanding organizations that have used advertising tools to turn viewers into fans, and fans into new customers, including the famous Berklee School of Music, ModCloth, and VeryPink. We'll also share tips on how youcan create a compelling ad that drives new audiences. | Speakers: Berklee Music, ModCloth, Very Pink

1:00PM - 2:00PM: Master the Partner Program: The Top 5 Things Top Partners Do
Find out about some brand new YouTube tools and secret tips to take your channel to the next level. | Speakers: Alton Lee, Partner Engagement, YouTube; Bing Chen, Global Creator Development & Management Lead, YouTube; Christian Weitenberner, Technical Account Manager, YouTube ; Andy Stack, Product Manager, YouTube

1:00PM - 2:00PM: Vloggers Tell All
Learn from some of YouTube's most effective vloggers as they give their tips, tricks, and personal stories about growing up on YouTube. | Speakers: ShayCarl, other YouTube vloggers; Austin Lau, Creator Programs Specialist, YouTube;

2:15PM - 3:15PM: From Creator to Programmer: Features and Strategies to Run Your YouTube Channel
Come hear about the latest products and features to help you build, program and promote your presence on YouTube. | Speakers: Ryan Nugent, Audience Development Strategist, YouTube; Dror Shimshowitz, Product Manager, YouTube; Jason Toff, Product Manager, YouTube

Saturday
11:00AM - 12:00PM: Easy as 1, 2, 3. Education on YouTube
Learn how some of YouTube's top partners are changing education and how you can help create the first global classroom--right from your bedroom. | Speakers: Angela Lin, Minute Physics, SciShow, Crash Course, PBS

11:00AM - 12:00PM: Collaborate with a YouTube Star...In Just 1 Hour!
10 YouTube stars will be in the room and ready to collaborate on the spot with you! | Speakers: Ben Relles, Founder of Barely Political & Head of Creative Development, YouTube; YouTube Stars

1:00PM - 2:00PM: Data Ninja! Master YouTube Analytics
Uncover the secrets to boosting your global audience, making more money, and taking your channel to the next level with data. | Speakers: Ted Hamilton, Product Manager, YouTube; Andy Stack, Product Manager, YouTube; KeeKim Heng, Product Manager, YouTube

2:15PM - 3:15PM: From Creator to Programmer: Features and Strategies to Run Your YouTube Channel
Come hear about the latest products and features to help you build, program and promote your presence on YouTube. | Speakers: Ryan Nugent, Audience Development Strategist, YouTube; Dror Shimshowitz, Product Manager, YouTube; Jason Toff, Product Manager, YouTube

2:15PM - 3:15PM: The Runway to Glam
Come hear from some of YouTube's top beauty partners as they talk about how they've grown their audiences on YouTube and what is in store for them in the future. | Speakers: Elle and Blair from U Look Haute; Taylor Marcus, Partnerships

2:15PM - 3:15PM: Getting More Video Views with Google AdWords for Video
Speakers: Mike Chang, Josh Rubel

We’re looking forward to seeing you!

The YouTube Team

Using annotations to change the world

The YouTube for Good team is always looking for ways to turn video views into action -- like dollars donated, petitions signed, and laws changed. So today, we’re excited to announce a new way to use your videos to spur action and give back.

In April, we announced the ability to crowdsource funds for creative projects with video annotations linking to Kickstarter and Indiegogo. Now we want to help you fundraise and raise awareness for causes you care about by teaming up with Causes, Change.org, RocketHub and DonorsChoose.org. You can now add annotations to your videos that send viewers directly to projects on these sites, which all use the power of crowds to create social change.

We’ve already seen some great YouTube creators do their part to give back. For example, the VlogBrothers (John and Hank Green) organize the YouTube community to upload videos and fundraise for their favorite causes every December. This event has become known as Project for Awesome because so many people participated that the videos actually took over the YouTube homepage in a "flurry of awesomeness." And YouTube comedian Kevin Wu, aka KevJumba, has been using YouTube to raise awareness and donating 100% of his Jumbafund channel’s ad revenue to build a school in Kenya with The Supply, a non-profit supporting education.

We hope annotations help you support the causes you care about, from encouraging services for veterans to helping Kenyan youth preserve wildlife to teaching students about electricity to ending seal slaughter. To use the feature, go to your Video Manager, select a video, click “Edit” and select Annotations. You’ll see the following screen, with an option to link to one of these sites. You can find more information on annotations in our help center.

Dror Shimshowitz, Senior Product Manager, recently watched “Vertical Video Syndrome - A PSA

Tuesday, June 26, 2012

Improvements to Scheduled Publishing

We’ve heard your feedback that scheduled publishing was due for an overhaul, so we’re excited to recap several updates that we’ve made over the last few months. We’re now confident that it should work as you expect. That is, videos will reliably go live when you tell them to and they’ll show up in subscribers’ feeds according to the publish time (not upload time).

What’s new with standard publishing
Notify subscribers at time published (i.e. first set public), not time uploaded: Worked for days on a video you kept private, only to publish it publicly and have it show up deep into viewer’s feeds? No bueno. Now, videos will show up in channel and homepage feeds based on the time you mark them public, rather than the original upload time. We also now use time published in all other search and discovery features throughout the site, so you don’t have to worry about keeping videos private for a bit before publishing.

No more “0% published”: Our old system wouldn’t send videos until they processed on all formats (720p, 1080p, etc.), which could sometimes take a while. Now, no more than a few minutes will pass between when your video is ready to watch, and when it goes out to your subscribers.

What’s new with scheduled publishing
Now when you use scheduled publishing, we’ll keep your video private until the time you specify. The video will be sent to subscribers and appear chronologically throughout the site at the scheduled publish time, not upload time.

To give you more visibility into publishing status, we’ve added information to your Video Manager that lets you see when your video will publish in your local time zone. Once complete, you’ll see a check mark with the confirmed published time.



We’re not done
We’re not ready to declare “Mission Accomplished” until our publishing features provide you with the level of control, detail, and reliability that you expect, 100% of the time. In order to streamline feedback, we’ve set up an email address that will get your feedback directly to the team working on this. Feel free to email us at scheduled-publish-team@google.com. We won’t be able to respond to every email, but we will read everything you send us.

Vladimir Vuskovic, Product Manager, recently watched "Why do YouTube views freeze at 301?"

Monday, June 25, 2012

Nielsen YouTube Partner Reporting

Demonstrating traffic and audience reach is an important part of growing your channel on YouTube. Last year we announced that providers would begin to include viewership data across YouTube partners, and now Nielsen’s VideoCensus tool will also report on YouTube partner channel viewership using their hybrid audience measurement methodology. VideoCensus subscribers will now be able to generate streaming audience metrics and demographic compositions on YouTube partners.

To help you understand how Nielsen arrives at their viewership numbers for your channel, we’ve invited Nielsen’s Marco Parente, Product Director, Internet Streaming, to walk you through their research and methodology:

With consumers increasingly turning to multiple devices to watch their favorite video content, we understand the importance of providing our clients the full view of how consumers engage—no matter the platform. We are excited to work with YouTube on bringing a deeper level of YouTube Partner content reporting to Nielsen clients globally.

Our Nielsen VideoCensus online measurement technology delivers detailed information about audience consumption of video streaming in the U.S., U.K., and Australia. Combining patented panel and census technologies, Nielsen VideoCensus employs a user-centric hybrid audience measurement methodology providing an end-to-end accounting of audience size, demographic composition, engagement and competitive activity of streaming media.

There may be times when Nielsen’s data for video views differs from what you see in your YouTube account. This could happen because Nielsen’s data:

- Uses different mechanisms than YouTube to filter out non-human traffic, spider/bot views, and fraud attempts.
-Is currently only presented for one country at a time, whereas YouTube’s data represents all worldwide viewing.
- Does not include views of partners’ claimed UGC content, whereas YouTube data may include these in some cases.
- Currently includes only some views on non-desktop devices such as mobile.


To ensure you have third-party attribution reporting on your channel, follow these steps in the Help Center.

The YouTube Team
Please join us in congratulating WorldFoodProgram as YouTube’s featured “On The Rise” non-profit partner for June! Thanks to your support and the strength of of their channel optimization, this organization is featured in the “Spotlight” section of our homepage today.

The World Food Programme has been in existence since 1963, when it was established as a multilateral food aid program by the Food and Agricultural Organization Conference and the United Nations. Over the last 40+ years, the organization has worked tirelessly to fight hunger and poverty globally, with the ultimate goal of eliminating the need for food aid. Their channel features a variety of video content that describes the magnitude of the global hunger problem, highlights specific issues and emergencies, demonstrates the impact of the WPF’s initiatives, and identifies opportunities for supporters to take action to assist the organization’s mission.



Here are a few words from the WPF organization:
Thanks to everyone who voted for us, and especially to YouTube, for this incredibly cool opportunity. At the World Food Programme, we believe that hunger is the world's greatest solvable problem. It affects nearly a billion people worldwide and yet we have the means to solve it. WFP is the world's largest humanitarian aid agency on the front lines of hunger. When we're not saving lives in emergencies, we're helping families get back on their feet. When we're not serving meals in schools, we're protecting mothers and children from malnutrition. Subscribe to our YouTube channel and find out what it's like to drive across the Sahara, ride a yak through the Himalayas or fly a helicopter in South Sudan as we deliver food assistance to some of the most dangerous and remote places on Earth. We’ll see you there.
You can learn more about YouTube's nonprofit program and the 17,000 organizations in the program here. If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Milk in my Sippy Cup!

Wednesday, June 20, 2012

Learn About the Latest Product Changes on the Product Bulletin!

You’ve told us that you want to know what is changing with YouTube and its features. To keep you in the loop, we’ll now distribute bi-weekly product bulletins. Product bulletins give you short snippets of all the latest changes to our products and are color coded, so that you can quickly skim and find information.



Check out our latest editions on the Product Bulletin Site here. We hope you find the information useful and are looking forward to bringing you more updates every other week.

The YouTube Team

Monday, June 18, 2012

Get discovered with video ads on YouTube

Like many creators, when fitness instructor Mike Chang first created his workout channel, he built a growing subscriber base but felt that he was only reaching a portion of people interested in fitness content on YouTube. He tried out YouTube video ads, and now 41 percent of new viewers find him through his ads and his subscriber base is more than 460,000 strong.

We realize that there may be other creators who also want to reach more people with their videos. So to make it easier to reach a larger audience on YouTube, we’ve developed a new way to create an ad for your video directly from your video manager. With this new feature, you can now easily upload a video to YouTube and start promoting it with a video ad within minutes.

Starting today, you can access this tool by selecting the "promote" link on the video manager "edit" drop down menu, or from the watch page dashboard drop down menu. Enter the amount you want to spend and you can use the traffic calculator to estimate how many views to expect from your ad campaign. 




You can then target your ad to reach a specific audience and write three lines of text that will appear next to your video ad.


To complete your ad, simply set up your billing profile in Google AdWords for video and confirm your settings. If you are an existing AdWords advertiser, you will not need to create a new account, but if you’re new to AdWords, you will create an AdWords for video account as part of this set-up flow.


By default, your ads will appear as TrueView in-display ads on YouTube pages with related content and TrueView in-stream ads before related videos. As with all TrueView video ads you only pay when a viewer watches your ad. If you’d like to try other formats or targeting options, you can make these changes in AdWords for video at any time. New AdWords users can receive a $75 credit toward ad campaigns - request your free credit here. More information on creating your first video ad can be found in our Help Center.

This is the latest example of how we’re enabling you to reach more potential viewers and grow an engaged audience on YouTube. In March, we also announced YouTube Partner Promotion, which automatically pulls from your top content to create promotions that run across YouTube and the Google Display Network with the goal of reaching new subscribers. As always, you can find examples of other resources available to you at the  Creator Hub.

Posted by JessicaKate Ogungbadero, Product Manager, YouTube 

Thursday, June 14, 2012

VidCon 2012: See You in Two Weeks!

There’s nothing like the YouTube creator community. You’re creating new genres. You’re building an entirely new industry. Your relentless spirit makes us laugh, think, and sometimes cry.

One of our favorite times of the year is when we all get together at VidCon. We can’t tell you how exciting it’s been to see VidCon expand to over 8,000 attendees in just three years, including thousands of creators from emerging talent to superstars, media companies to advertising agencies.

A lot has happened in the past year on YouTube -- we’ve evolved our product and tools, and launched initiatives to help you improve your skills and build audiences. Our goal at VidCon this year is simple: we want to connect with and listen to you. We want to hear how we can improve your experience on YouTube, and to hopefully share a thing or two that we’ve learned along the way. Oh, and as always, there will be a few surprises.

You can find out what we’re up to below and reviewing the Vidcon 2012 agenda. And, don’t forget! There are a few ways that you can take advantage of what we’ll be doing at VidCon now, so be sure to sign up as seats will go quickly!

  • Industry Day Keynote: We’re excited to kick off our presence at VidCon with a keynote on Industry Day (Thursday June 28th at 5:00pm PT), where we’ll give you an inside look at what we’ve been up to and how we’re setting up our partners for long-term success. And yes--there will be a few surprises.
  • Partner Support & Next Lab Open House Sessions: This is your chance to meet with the YouTube Partner Support and YouTube Next Lab teams 1:1 or in small groups to find solutions to your account issues, and to brainstorm strategic ways of improving your channel and building an audience. Some of the Partner Support Open House sessions and all of the Next Lab Open House sessions will be available throughout Friday and Saturday for walk ins. We’ll share a schedule of all of the sessions at VidCon. But if you want to guarantee a scheduled spot, be sure to sign up now!
    • Interested in attending Partner Support Open House sessions? Check out a list of sample topics we’ll be discussing and sign up here: goo.gl/OcFMi
    • Interested in attending Next Lab Open House sessions to learn how to apply the strategies in the Creator Playbook and brainstorm other ideas to improve your channel? No sign-up required! Check out the YouTube flyers in your Vidcon goodie bags for specific times to drop in!
  • Partner Product Feedback Sessions: Our Product Managers and Engineers are hosting feedback sessions for YouTube tools and features. Examples of sessions include: ‘Channel Presentation & Engagement’, ‘Homepage, Guide, and Subscriptions’, ‘YouTube Analytics’ and more. This is a great opportunity to share your constructive thoughts with the teams that build our products.
    • Interested in attending Product Feedback Sessions? Sign up here: goo.gl/doBRq
  • Workshops & Panels: Join us for a variety of workshops where you can hear directly from the YouTube team on how to be a successful partner on the platform. Topics include: Mastering the Partner Program, Collaborating with YouTube Stars, and Data Ninja: Using Analytics to Grow on YouTube.
    • Interested in attending YouTube panels and workshops? No sign-up required! Check out the VidCon agenda for more info on each workshop.
We’re looking forward to seeing you, hearing from you, learning with you (and of course having fun alongside you!) at VidCon this year. Anaheim, here we come!

The YouTube Team

Wednesday, June 6, 2012

Sing it! YouTube opens the door for more songwriters, publishers and content creators

On YouTube, musical artists and acts from the established to the experimental can share their talent, find new fans, and sing their hearts out. And we’re committed to making sure their works can reach the widest audience, and that the singers and songwriters will continue to be appropriately compensated for these works that we all love so much. 

Today we’re happy to share that we’ve reached publishing deals with BMG Rights ManagementChristian Copyright SolutionsABKCO Music, Inc.Songs Music PublishingWords & Music, Copyright AdministrationMusic ServicesReservoir Media Management, and Songs of Virtual - which means more of the great music you all love on YouTube, and more opportunities for artists to make money. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.

Our Content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. Content ID is used today by 3,000+ partners including every major US music publisher, record label, network broadcaster, and movie studio. 

These new deals, along with the licenses from the many publishers who have opted in to last year’s deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money - so they can reinvest in their careers and keep making great music, and the music industry can thrive. 

Elizabeth Moody, head of strategic partner development, YouTube Music, recently watched "Of Monsters and Men, Little Talks, Live from Music Hall of Williamsburg, 4/5/12."

Tuesday, June 5, 2012

Help these non-profit “On The Rise” nominees reach the homepage

Each month, we identify four YouTube partners whose channels have recently experienced significant growth but haven’t yet reached the 100,000 subscriber count for our On The Rise program. This month’s featured partners still have a ways to go to hit that mark, but we’re excited about the impact they’ve had on - and beyond - YouTube. Each of our June nominees represents a non-profit organization fighting for an important cause: strengthening art knowledge and creative thinking, finding a cure for cancer, preventing crisis and suicide among LGBTQ youth, and ending world hunger.

And these partners could use your help in a few different ways! As you learn more about these organizations, you can help spread awareness about the causes they represent so they can have an even greater impact. You can also help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of the official YouTube blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months past on the rise nominees, partners like Strskillschool and jakatak69 have gained many subscribers thanks to your support. The poll will be open until June 12th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on June 25th.

art21org
Founded in 1997, Art21 is an organization dedicated to contemporary art education and inspiring creative thinking. Their channel features episodes of their award-winning public television production, “Art21 - Art in the Twenty-First Century,” as well as shorter-format videos of contemporary art and artists.



su2c
“This is where the end of cancer begins” is the mantra of the Stand Up to Cancer (SU2C) organization, which funds and unites scientists to speed up cancer research and find a cure. Their channel features videos promoting campaign PSAs as well as details about their research grant program and recipients.



TheTrevorProject
The Trevor Project was founded in 1998 to provide a lifeline for lesbian, gay, bisexual, transgender and questioning youth and has since become one of the largest organizations dedicated to crisis and suicide prevention for the LGBTQ community. Their channel features Trevor Project PSAs as well as celebrity interviews and “It Gets Better” videos.



WorldFoodProgram
The World Food Programme is the largest humanitarian agency in the world dedicated to the fight against hunger. Founded in 1961, the organization is part of the United Nations system. Their channel features videos from the Sahel Hunger Crisis and footage from their work around the world.



If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. You can also learn more about YouTube's nonprofit program and the 17,000 organizations in the program here.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Cute Cambodian Kids Try to Say Supercalifragilisticexpialidocious.”
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