Monday, April 23, 2012

Helping creators play big on YouTube

Stacy Perry has been a knitter for over 35 years and taught local classes in Austin, Texas. She found a way to turn her hobby into a full-time job when she began posting instructional videos on YouTube two years ago. Now, she has built Verypink.com into a successful business by tapping into a global classroom on YouTube. You might come across some of her students in places as far as Greece, Turkey, Thailand, and India — to name a few.  

With more than 800 million unique visitors on YouTube every month, one video can launch your career - whether you’re an entrepreneur, musician, or a filmmaker. And by promoting your videos with video ads you can increase views and reach a broader audience that’s searching for similar content.

To help even more businesses and creators play big with video, today we’re introducing a number of new products, resources, and tools to make it even easier for you to stand out from the crowd:

Google AdWords for video now available to all. Similar to search advertising - where you pay for clicks and set budgets with bids - we created a new model for video advertising. With Google AdWords for video, you only pay when someone chooses to watch your ad and you can create and manage video campaigns from the same platform as your search and display ads. You can create an account and start promoting your first video in less than 5 minutes. With AdWords for video you can:

  • Find the right audience: AdWords for video provides a range of options to reach the right audience. For example, you can promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in - such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.
  • Measure the effectiveness of your spend: On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.
  • Only pay for engaged views: With TrueView video ads you only pay when viewers choose to watch your ad so you aren’t charged when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your business, or drive traffic to your website.


$50 million in free advertising. We’re giving away $50 million in free Google AdWords advertising to help more than 500,000 businesses and creators get into video. If you are new to AdWords, you can receive a $75 credit when you sign up. To put that into context, with $75 your video campaign can reach more than 1,500 of your most valuable viewers on YouTube for one month. Request your free credit here.

Advertiser Playbook and support. To share best practices and tips on how video can be a core part of your business toolkit, we created a YouTube Advertiser Playbook. The Playbook covers everything from creating interesting content to promoting your video with ads. If you need help making a video (which you probably don’t), our My Business Story is a free tool you can use to create your first video. AdWords advertisers can also call our free phone support line, 866-2-GOOGLE, to get started with AdWords for video.   

YouTube Ambassador program. To recognize business owners that are already using YouTube to grow their business, we’re naming 9 businesses from across the country to our first ever YouTube Ambassador program. These businesses have seen outstanding success in reaching new customers, building a brand, and engaging their fans with video. Hear their stories and learn more about the YouTube Ambassador program on the Official Google Blog.


If you have a video you want to promote, get started with AdWords for video. And, join our YouTube for Marketers page on Google+ to stay up-to-date on our latest video marketing innovations.

Baljeet Singh, Group Product Manager, YouTube